Yesterday I attended a Google Digital Marketing Training facilitated by digify bytes NG.
It was a very interactive class with about twenty people. The training was led by Mayowa, a digify bytes trainer, who patiently took us through the learning experience.
Here are some points I gathered from the training that I’d like to share.
1.Digital marketing is taking over globally and Nigeria is no exception. For instance, do you know that we record the highest number of Internet usage in the world, even over South Africa and the likes?
2. While loads of us are still stuck with our conventional ways of marketing, it might interest you to know the several advantages of digital marketing and why it’s the better option for most businesses.
3.Set realistic and attainable goals for your business in order to measure your growth over time.
4.Your digital marketing strategy is key. In order to develop the right tactics to cut across to your market, you need to take the following into consideration.
5.Finally a digital marketing campaign should capture your audience with few words, within the first few seconds. It should be short, apt and appropriate for the audience.
We were actually given an assignment to design a social media advertorial for our businesses. It was nice to learn about other people’s catchy Ads and also very insightful.
Here is what I came up with, for my plus size clothing store, LC and Cheeks.
Learning is a gradual process, and no knowledge is lost. I am glad i went for this class and i hope to use the things i gathered, to help my businesses, and that of my clients.
Who has attended a similar training? Feel free to share.
Lots of Love