Rihanna’s Fenty beauty finally launched, and everyone is crazy about it. Here are some things you need to know about the most talked about cosmetic Launch at the moment.
Describing the process, Rihanna told Harpers Magazine: ”The biggest challenge was making sure that each product covered all skin tones, and it was a challenge I was up for,”.
She went on to say “I didn’t care how long it took, I was going to make sure that we covered most skin tones. Diversity and inclusivity are important to the brand. I hope that fans, makeup lovers, and makeup artists feel that.”
As a makeup artist and beauty lover, these words are everything. We love a brand makes the effort and Rihanna Fenty beauty is doing the most by launching with 40 shades of matte-finish, buildable liquid foundation.
Rihanna’s Makeup collection is totally complexion focused for the launch, hence there are no liners, mascaras, eyeshadow palettes and lipsticks. She only has peachy bronze moisturizing lipgloss infused with gold shimmer.
Riri also has highlighters, blushes, makeup brushes and a very exotic blotting paper, which pops out of a cool lipstick container.
Interestingly, this is one of the biggest cosmetic launches in recent times, as Fenty beauty will be available in 17 different countries.